PinnedBecome A Data-Driven Marketer: Why I think Wharton’s Marketing Analytics Online Program would worth…Wharton’s Marketing Analytics is one of the most worthwhile online programs I have ever invested my time in. Before joining the program, I…Nov 30, 2021Nov 30, 2021
《Brag Better》Book Review — Master the Art of Fearless Self-Promotion“Brag is a teamwork, we can practice together” — Meredith Fineman, the author of Brag Better.Jul 1, 2022Jul 1, 2022
How to incorporate the buyer’s perspective into your Facebook adsOftentimes, when we plan ads to reach more customers on the internet, we try to tell people how great this product is, and what features it…Jun 17, 2022Jun 17, 2022
Overcoming Obstacles to Customer Centricity — Wharton’s Marketing Analytics programThe biggest challenge facing the organization’s ability to become more customer-centric is the lack of a CRM system.Jan 4, 2022Jan 4, 2022
Innovative Pricing Schemes — from the Wharton Marketing Analytics programThere are five most-common pricing schemes in SaaS: Flat-Rate, Tiered Plan, Usage-Based, Per-Added-Module, and Per-User.Dec 31, 2021Dec 31, 2021
Conjoint Analysis in the Real World — from the Wharton Marketing Analytics programThe challenges that might face a frim to conduct conjoint analysis in the real world are the accuracy of data collection, part-worths dataDec 29, 2021Dec 29, 2021
The Advantages of Customer Centricity — from the Wharton Marketing Analytics programThe advantages of customer-centric approaches are increment of lifetime customer value, retention rate, and product profitability.Dec 29, 2021Dec 29, 2021
Speaker I Admire — Mel Robbins, The Most booked Female Speaker In The World“What energizes you naturally expands your possibilities. It’s exciting, and maybe scary, and that doesn’t matter.”Dec 24, 2021Dec 24, 2021
Can you fake it till you make it? The answer is “Yes”You may have heard of an expression such as “fake it till you make it”, and that’s the subject and idea Amy tried to explore in her…Dec 23, 2021Dec 23, 2021
