Farry HsuHow to incorporate the buyer’s perspective into your Facebook adsOftentimes, when we plan ads to reach more customers on the internet, we try to tell people how great this product is, and what features it…Jun 17, 2022Jun 17, 2022
Farry HsuOvercoming Obstacles to Customer Centricity — Wharton’s Marketing Analytics programThe biggest challenge facing the organization’s ability to become more customer-centric is the lack of a CRM system.Jan 4, 2022Jan 4, 2022
Farry HsuInnovative Pricing Schemes — from the Wharton Marketing Analytics programThere are five most-common pricing schemes in SaaS: Flat-Rate, Tiered Plan, Usage-Based, Per-Added-Module, and Per-User.Dec 31, 2021Dec 31, 2021
Farry HsuConjoint Analysis in the Real World — from the Wharton Marketing Analytics programThe challenges that might face a frim to conduct conjoint analysis in the real world are the accuracy of data collection, part-worths dataDec 29, 2021Dec 29, 2021
Farry HsuThe Advantages of Customer Centricity — from the Wharton Marketing Analytics programThe advantages of customer-centric approaches are increment of lifetime customer value, retention rate, and product profitability.Dec 29, 2021Dec 29, 2021
Farry HsuBecome A Data-Driven Marketer: Why I think Wharton’s Marketing Analytics Online Program would worth…Wharton’s Marketing Analytics is one of the most worthwhile online programs I have ever invested my time in. Before joining the program, I…Nov 30, 2021Nov 30, 2021