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Farry Hsu

Become A Data-Driven Marketer: Why I think Wharton’s Marketing Analytics Online Program would worth…

Wharton’s Marketing Analytics is one of the most worthwhile online programs I have ever invested my time in. Before joining the program, I…

3 min readNov 30, 2021

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Become A Data-Driven Marketer: Why I think Wharton’s Marketing Analytics Online Program would worth…

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Farry Hsu

《Brag Better》Book Review — Master the Art of Fearless Self-Promotion

“Brag is a teamwork, we can practice together” — Meredith Fineman, the author of Brag Better.

6 min readJul 1, 2022

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《Brag Better》Book Review — Master the Art of Fearless Self-Promotion

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Farry Hsu

How to incorporate the buyer’s perspective into your Facebook ads

Oftentimes, when we plan ads to reach more customers on the internet, we try to tell people how great this product is, and what features it…

4 min readJun 17, 2022

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How to incorporate the buyer’s perspective into your Facebook ads

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Farry Hsu

Overcoming Obstacles to Customer Centricity — Wharton’s Marketing Analytics program

The biggest challenge facing the organization’s ability to become more customer-centric is the lack of a CRM system.

2 min readJan 4, 2022

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Overcoming Obstacles to Customer Centricity — Wharton’s Marketing Analytics program

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Farry Hsu

Innovative Pricing Schemes — from the Wharton Marketing Analytics program

There are five most-common pricing schemes in SaaS: Flat-Rate, Tiered Plan, Usage-Based, Per-Added-Module, and Per-User.

4 min readDec 31, 2021

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Innovative Pricing Schemes — from the Wharton Marketing Analytics program

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Farry Hsu

Conjoint Analysis in the Real World — from the Wharton Marketing Analytics program

The challenges that might face a frim to conduct conjoint analysis in the real world are the accuracy of data collection, part-worths data

2 min readDec 29, 2021

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Conjoint Analysis in the Real World — from the Wharton Marketing Analytics program

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Farry Hsu

The Advantages of Customer Centricity — from the Wharton Marketing Analytics program

The advantages of customer-centric approaches are increment of lifetime customer value, retention rate, and product profitability.

3 min readDec 29, 2021

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The Advantages of Customer Centricity — from the Wharton Marketing Analytics program

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Farry Hsu

Speaker I Admire — Mel Robbins, The Most booked Female Speaker In The World

“What energizes you naturally expands your possibilities. It’s exciting, and maybe scary, and that doesn’t matter.”

2 min readDec 24, 2021

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Speaker I Admire — Mel Robbins, The Most booked Female Speaker In The World

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Farry Hsu

Can you fake it till you make it? The answer is “Yes”

You may have heard of an expression such as “fake it till you make it”, and that’s the subject and idea Amy tried to explore in her…

2 min readDec 23, 2021

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Can you fake it till you make it? The answer is “Yes”

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Farry Hsu

Farry Hsu

Paid Campaign Consultant & Growth Marketer. I help e-commerce startups launch ad campaigns in North American markets and improve ROAS with ads.

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